Technical Specifications

Please follow these guidelines for any advertising material you send to us. Unfortunately, we may have to refuse material or take down any advertising that causes technical problems for our visitors.

• Advertising material must be delivered at least two working days before the start of the campaign
• Links should always open in a new window
• Please provide a stop button for audio and video; it may be user activated
• Specifications for maximum weight, frame rate and other restrictions must be followed
• Any exceptions must be approved in advance by our traffic team

Any questions, just email your Account Manager or salesuk@pricerunner.com.

Banner formats

PriceRunner offers banner advertising in the formats and dimensions below:

• Accepted file types: gif, jpg, html, flash
• Maximum weight: 40 kB for all banner formats and file types
• Looping and animation length: We don't have a maximum number of loops. We recommend as short animation length as possible

Flash

For all Flash banners the following criteria must be adhered to:

• Max frame rate: 18 fps
• CPU usage must be taken into consideration
• All flash banners must be delivered with a backup gif

clickTAG

For PriceRunner's ad system (OpenX) to be able to measure clicks, we recommend that clickTAG is used. clickTAG should be implemented in the following way in ActionScript 2.0:

• on (release) {
  if (_root.clickTAG.substr(0,5) == "http:") {
  getURL(_root.clickTAG, "_blank");
  }
  }
  

If a flash banner contains more than one click-through link, clickTAG should not be used. Instead, the links should be hard coded:

• on (release) {
  getURL("http://example.co.uk", "_blank");
  }

Click here for more information from OpenX about Flash and more information from Adobe about clickTAG.

HTML / script / redirect

PriceRunner supports most ad servers on the market and has support for timestamp / cache busting and click tracking.

Image banners

File types: gif, png and jpg. Simple animations are allowed, providing that the resulting file does not exceed the size limit as specified above.

Placement and targeting

• ROS (Run-Of-Site): Campaign runs across the whole site
• Hierarchy: Campaign runs in selected hierarchies (i.e. Computing) or a sub hierarchy (i.e. Computers) and all categories included in that hierarchy
• Category: Campaign runs in one or many selected categories (i.e. Laptops)

• Position: Some pages have the same banner format shown in more than one place. Leaderboard is shown at the top of the page and in-list on some pages. Skyscraper in three positions on the right-hand side and MPU in two different positions on the right-hand side.
• Page type: Campaign runs only on selected page type (i.e. price listing page)

Additional targeting:

• Frequency: Limit the number of impressions for each IP, for example per day.
• Geography: Campaign targeted to selected regions (Country).
• Date, time, day
• IP number/range