Sales tracking instructions

Step 1: Implement tracking pixel

It’s easy to implement the sales tracking pixel tag on your website, but you might need a little help from a developer if you’re not comfortable with html. The tracking pixel helps us optimise traffic to be as effective and profitable for you as possible.

Your account manager will email you a unique tracking pixel, which will look something like this:

<img src="
METHOD=IMG" height="1" width="20"/>

The pixel should be placed on your order confirmation page. Make sure you place it low down on the page, after the order ID and total sale amount.

You must also add the two fields marked below in red. These must be added automatically by your website order confirmation page and pulled into the pixel automatically at the points indicated above in red.

  • AMOUNT (total shopping cart order amount, usually excluding delivery)
  • OID (unique order ID)
Please don’t change any other elements of the pixel as this can create problems.
The pixel is transparent so there’s no need to hide it. 
If the OID field contains special characters (non-alphanumeric) these must be passed in URL-encoded format. 

If you have any questions at all about implementing sales tracking please contact your account manager

Step 2: Make a test transaction

Once you’ve implemented the pixel you’ll need to carry out a test transaction to check that the information is coming through to PriceRunner correctly.
Please make sure you’ve switched off any ad or cookie blockers on your computer before you do your test transaction. If clicks are scrubbed from your IP address this can also affect the results so please let us know if that’s the case.

  1. Copy the test link (supplied by your account manager) to a fresh window in your browser.
  2. Click the link to go to your homepage.
  3. Make a transaction on your website worth at least £0.01.
  4. Once you’ve completed your order and your confirmation page has fully loaded, save the web page by right clicking on it and choosing Save As -> Web page, Single html
  5. Send this file to us by email, including the AMOUNT and OID

The tracking can't go live until the test transaction has been checked and confirmed by PriceRunner.

Sales Tracking FAQs

What support can I get with implementation? Each website is different so it can be tricky for us to help with platform specific issues. We’ll always do our best to make set-up as straight forward as possible for you so do get in touch if you have any issues.
Is it essential to do a test transaction? Yes, we need to check the data is coming through accurately before we can be sure the tracking is working correctly.
How do I know if the test transaction has worked? We’ll be in touch within 24 hours to confirm the test transaction has gone through or let you know of any issues.
If you have any questions at all please contact your account manager.