In the fourth instalment of their popular "One to One" series, Don Peppers and Martha Rogers examine a new aspect of the process they've defined and championed: The actual implementation of so-called customer relationship management principles in pioneering organisations like American Airlines, 1-800-FLOWERS, General Electric and even the Carrollton (Texas) Fire Department. "This is not a fad. This is the reality of today's competitive landscape", they write in The One to ... less info
In the fourth instalment of their popular "One to One" series, Don Peppers and Martha Rogers examine a new aspect of the process they've defined and championed: The actual implementation ...
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