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Deal or no Deal?
If there’s something us Brits love to do (apart from queuing of course) it is without a doubt shopping. But when it comes to striking deals and getting what we deserve, how do we measure up? Here at PriceRunner.co.uk we have questioned exactly* this, and investigated what would stop you in your tracks and prevent you from haggling on price? – Here is what we found...
Content
- Oooh behave
Astonishingly the UK is jam packed full of bargain blaggers with over 46 million (78%*) of us saving money through haggling, flattery and even flirting! White goods and consumer electronics rank highly among 30-44 year olds, with just under half haggling over fridges and TVs as they set up home.
- Top of the grumps
Over sixteen million (27%) Brits single out grumpy shop assistants and crabby cashiers for stifling their inner David Dickinsons and preventing them from saving money on purchases. Unsurprisingly London boasts the most surly staff, with 43% of the capital’s shoppers saying this stopped them from trying to get better deals.
- Too Posh to haggle
Just under 17 million (28%) Brits were simply too embarrassed and named this as a reason for not haggling on price. Adherence to British retail etiquette (25%) - with shoppers not wanting to seem rude or discourteous and a lack of price and product comparison- 7.8 million (13%*). Brits are of the opinion that without comparative pricing information, negotiation is pointless.
- It’s never too young to start
The teenagers and twentysomething’s are the biggest blaggers, with 23% of 16-29 year olds relying on a fast tongue to get money off purchases. They like to look sharp too, with 40% seeking a bargain on clothes and consumer electronics.
Conclusion
As we can see, where there’s a will there’s a way... and over eight out of 10 respondents said they would definitely haggle more if they had accurate pricing information on your mobile phones to use on the move. So why not check out the PriceRunner Mobile Application*?
* Survey conducted by SNS Research, October 2007. Sample size – 1000.
* Based on a UK population of 60,000,000
* The PriceRunner Mobile Application can be found at www.pricerunner.co.uk/mobile.



