Baby care

The support wedge aids sleeping or lying and relaxing on your side during pregnancy;Memory foam interior moulds itself to the shape of your bump to provide tailored comfort An extra layer of foam is added to the base of the wedge for comfort Top layer is a thick Ventiflow surface providing breathability and comfort Sides and base of the support wedge are covered with a water-repellent Kidtex fabric less info

The support wedge aids sleeping or lying and relaxing on your side during pregnancy;Memory foam interior moulds itself to the shape of your bump to provide tailored comfort An extra layer of foam i... more info

The BabyTec Head & Body Sleep Support is the ideal mattress to help position your baby on their backs (the recommended sleeping position) The pillow is made from a "memory foam" which lessons the risk of positional plagiocephally "flathead syndrome" and is fully adjustable to suit your baby less info

The BabyTec Head & Body Sleep Support is the ideal mattress to help position your baby on their backs (the recommended sleeping position) The pillow is made from a "memory foam" which... more info

High density, visco-elastic memory foam Soft and squidgy Promotes faster healing Relieves post-natal pain less info

High density, visco-elastic memory foam Soft and squidgy Promotes faster healing Relieves post-natal pain

The Memory Foam Baby Pillow reacts to the heat and weight of a baby's head by softening and moulding itself to its exact shape, therby offering optimum support and pressure relief. Using the science of Visco Elastic Memory Foam, the pillow will protect the round shape of your baby's soft head helping prevent and aid with the relief of Flat Head Syndrome (Plagiocephaly). Specifically designed to keep the head and the baby's spine in the correct position. Safe Designed to keep your baby's head ... less info

The Memory Foam Baby Pillow reacts to the heat and weight of a baby's head by softening and moulding itself to its exact shape, therby offering optimum support and pressure relief. Using the scienc... more info

The Clevamama Memory Foam Back to Sleep Positioner allows you and your child the comfort of a goods night sleep whilst helping to reduce the pressure of the cranium by 50%! It also helps to prevent flat head syndrome and increase support by 80% Features Elevated sleep positioner to aid Colic, Reflux, Nasal congestion and aid digestion Reduce pressure on the cranium of your baby's head by 50% and increase support by 80% and help prevent Flat Head Syndrome. Designed to keep your baby's body ful... less info

The Clevamama Memory Foam Back to Sleep Positioner allows you and your child the comfort of a goods night sleep whilst helping to reduce the pressure of the cranium by 50%! It also helps to prevent... more info

3-in-1 face-in, face-out and backpack carrier suited for 8-32 lbs. (3.6-14.5 kgs) It's a cool carrier from a top brand in the USA. Many carriers are only for front carrying but the design and strength of this carrier when used on the back enables you to carry the toddler right up to a whopping 32lbs. Extra thought has been given with memory foam shoulder straps for you and cushioned lumbar support to help prevent back strain. Other excellent features include Unique Easy Buckling System Bib fo... less info

3-in-1 face-in, face-out and backpack carrier suited for 8-32 lbs. (3.6-14.5 kgs) It's a cool carrier from a top brand in the USA. Many carriers are only for front carrying but the design and stren... more info

5 STAR CUSTOMER REVIEW! Reviewed by K.Brown: "Worth every penny in my book. I just would not be without it, although a little bulky in bed that is a small price to pay for the comfort this product provides. I am trying to train myself to sleep on my back so I can use the cushion all night - unfortunately old habits die hard and I still turn on to my tum! But I have taken to just pushing the cushion further down the bed and have my feet raised on to the lower part even when I am lying on ... less info

5 STAR CUSTOMER REVIEW! Reviewed by K.Brown: "Worth every penny in my book. I just would not be without it, although a little bulky in bed that is a small price to pay for the comfort this pro... more info

The Supreme positioner is the ideal safe & simple. Completely adjustable in three areas, this sleek positioner is one-piece. No wedges necessary. Designed for comfort, simplicity, and safety, the Supreme boasts memory foam pillow area and FloThru covered wings to help reduce overheating. Its gentle incline elevates baby to help with digestion and designed to reduce reflux. One of the wings includes our patented heart beat sensation. This multi-function artificial heart beat soothes baby t... less info

The Supreme positioner is the ideal safe & simple. Completely adjustable in three areas, this sleek positioner is one-piece. No wedges necessary. Designed for comfort, simplicity, and safety, t... more info

BRAND NEW ON THE UK MARKET! Our versatile Body Hug Maternity and Breast Feeding pillow provides full back and neck support as well as a wrap round arm rest. The unique design incorporates a cervical roll and an inherent full support back cushion to relieve pressure on your neck, shoulders and back. The bolster arms fold over your lap providing firm yet gentle support to your arms and shoulders while you sit and feed baby or just relax and read or watch TV. The Body Hug Pillow arms are filled ... less info

BRAND NEW ON THE UK MARKET! Our versatile Body Hug Maternity and Breast Feeding pillow provides full back and neck support as well as a wrap round arm rest. The unique design incorporates a cervica... more info

Our orthopaedic post natal Restore® Memory Foam Ring Cushion has been specially designed to relieve or eliminate pressure on sensitive areas after giving birth. Sitting for long periods on a normal ring cushion is not recommended as it can interfere with the blood flow causing potential pressure problems. Our ring cushion can be used for longer periods as it is made from Restore® Memory Foam, which responds to temperature and weight, shaping to the contours of your body and therefore reducing... less info

Our orthopaedic post natal Restore® Memory Foam Ring Cushion has been specially designed to relieve or eliminate pressure on sensitive areas after giving birth. Sitting for long periods on a normal... more info

Our Memory Foam donut cushion cover has been made to fit our Restore® Post Natal Memory Foam Donut/Ring Cushion, available from ExtraComfort at Amazon. It is made in the UK and comes with 1 year guarantee. Free Delivery! The donut/ring cushion cover is easily fitted and machine washable. 14 DAYS NO QUIBBLE RETURN GUARANTEE! SHOULD YOU NOT BE HAPPY WITH THIS PRODUCT FOR WHATEVER REASON, SIMPLY RETURN IT TO US WITHIN 14 DAYS OF PURCHASE AND WE WILL ISSUE YOU A FULL REFUND. less info

Our Memory Foam donut cushion cover has been made to fit our Restore® Post Natal Memory Foam Donut/Ring Cushion, available from ExtraComfort at Amazon. It is made in the UK and comes with 1 year gu... more info

OUR Restore® MEMORY FOAM BED WEDGE IS ONE OF THE BEST PRODUCTS AVAILABLE ON THE UK MARKET WITH MULTIPLE HEALTH BENEFITS AND HAS A 100% POSITIVE AMAZON FEEDBACK RATING!! Rated by Buyer L.Warburton: First rate product that 'in the flesh' looks exactly as it appears on the company website - it was delivered swiftly and undamaged (due to being well-packaged) and performs well from both a comfort & medical perspective. Our maternity bed wedge will support your back, neck and shoulders, therefo... less info

OUR Restore® MEMORY FOAM BED WEDGE IS ONE OF THE BEST PRODUCTS AVAILABLE ON THE UK MARKET WITH MULTIPLE HEALTH BENEFITS AND HAS A 100% POSITIVE AMAZON FEEDBACK RATING!! Rated by Buyer L.Warburton: ... more info

The Resting Up positioner offers an inclined surface for the baby to lay on helping with reflux and digestion. The pillow area is covered with FloThru fabric designed to lessen overheating and re-breathing. The pad is made of memory foam gently hold the b Additions Direct less info

The Resting Up positioner offers an inclined surface for the baby to lay on helping with reflux and digestion. The pillow area is covered with FloThru fabric designed to lessen overheating and re-b... more info

Specially designed to counter flathead that may occur if baby spends a lot of time on his back. With its physiological form the pillow moulds itself to the shape of the babys head relieving and redistributing pressure around. 0 - 4 Months (now in Red or Cream ) Material: 92% cotton and 8% Spandex The Lovenest is a unique product which is ideal for babies who's parents are concerned that they may be effected by "flathead" (Plagiocephaly) or whose baby has contracted flathead. Develop... less info

Specially designed to counter flathead that may occur if baby spends a lot of time on his back. With its physiological form the pillow moulds itself to the shape of the babys head relieving and red... more info