If you have a general question on PriceRunner you can email the team or call 020 3865 6318.
Interested in advertising or listing your products on PriceRunner? Email our new business team.
If you're an existing client then please contact one of the below:
PriceRunner Ltd is a private limited company incorporated in the United Kingdom with registered company number 4046810.
PriceRunner is the UK's no.1 shopping comparison site. We’ve been zooming around the internet to find you the best deals on millions of items since 1999. You can compare prices and read reviews on over 3 million items from hundreds of the UK's best loved shops all on a single website.
At PriceRunner we pride ourselves on being impartial. This means we list lots of retailers for free as well as those who pay to include links to their websites. We're the only major UK shopping comparison site that does this, even Google only shows shopping results that retailers have paid to display.
That's why we're a trusted partner and have hundreds of the UK's most popular retailers who have worked with us for many years, such as John Lewis, Amazon, Argos and Currys and many more.
We combine state-of-the-art technology with a team of real PriceRunners who whizz around the high street all week seeking out the best prices. We also have a large team of people manually matching up items to make sure our comparisons are 100% accurate and you can find exactly what you're looking for.
PriceRunner is a shopping comparison site so we don't actually sell anything. We search hundreds of the UK's best-loved shops and compare prices on millions of products so you can find the best deals. We earn our revenue in two ways:
We show prices from lots of retailers that don't pay us a penny but some shops like us to show their logo and include a link to their site. For these shops we ask for a small commission on each person that clicks on one of our links to visit their site.
We always show the cheapest shop at the top of the list whenever we find more than one retailer selling an item, even if they're not a paying client like in the example below. So you can be sure you're always seeing the best deals around.
We also let selected clients promote their latest products and special offers by running advertising banners on PriceRunner and occasionally promoting carefully selected offers by email.
We aim to compare prices from every credible online retailer in the UK, as well as shops from overseas that we know have a good reputation.
To do this is no mean feat and takes a lot of work behind the scenes to make sure all the products match up and the information is correct.
Some retailers work with us directly, providing all the prices and item details and paying us a small amount for shoppers that click on their listings on PriceRunner. These retailers work transparently with us so we can verify all the details more accurately, contact them if there’s a problem and nearly always show delivery costs and stock information. For these retailers we show this icon next to all their listings.
Some other retailers don’t work directly with us but we’re still able to compare their prices by scraping information directly from their site or working through a third party. Obviously we don’t have such a close relationship with these shops so we can’t be as confident about the accuracy of their prices or help out with customer service issues.
This doesn’t mean that you shouldn’t shop with them but it’s worth checking the details thoroughly before you buy.
We do our best to make sure everything we list on site is accurate but we’re only human so if you do spot any mistakes then please let us know by emailing firstname.lastname@example.org.
We want to be completely clear about how much you're saving when you use PriceRunner. So we work out your discount based on the average price across all the shops that stock your item.
Some sites will claim to save more by working out the saving based on the highest possible price for your item but we think that's misleading.
Millions of successful online transactions happen every day, but it’s always important to use common sense when you're shopping online.
Whenever you shop online you should be taken to a secure payment page displaying a padlock icon and usually with https in the website address. Don't buy anything from a site that doesn’t display a padlock as it may not be a secure site.
Sites that seem unprofessional, are full of spelling mistakes, don't list their contact details, or make sweeping price promises that seem too good to be true are best avoided. Always trust your instincts.
Many retailers choose to get accredited by Trusted Shops, formerly known as the ISIS (Internet Shopping is Safe) Accreditation.
All retailers that take part in the Trusted Shops scheme work to a code of practice that ensures they provide good quality content, payment processes, delivery, and post-sales service.
There is a list and description below of the information fields that the feed should contain. Please note that:
A unique product ID. Normally the one used on your website. Please note that:
Example: BFC105 Inclusion: Mandatory
The price you charge for the item. Comma or dot separated. The price must:
Important: In case there are mail-in-rebates available for the product, the price you list MUST be the price the consumer pays, not the price after the MIR. If you have instant rebates then you must provide the actual price paid at checkout including the rebate in your feed.
Example: 646.77 Inclusion: Mandatory
This information is important to help us to match your products.
Example: Sony Inclusion: Mandatory
If the product is an accessory for another product, it’s important that this is included in the name, for example “Battery for Nokia 6230”.
Example: Powershot SD300 Inclusion: Mandatory
To match your products as quickly as possible please use the same categories as PriceRunner. The category names should be as descriptive as possible. A category name like “Accessories” or “Other products” makes it difficult for us to match the products. “Accessories mobile phones” is much easier for us to match correctly.
Example: Digital cameras Inclusion: Mandatory
The URL to the product on your website.
Example: http://www.site.com/store/product19.html Inclusion: Mandatory
A URL to an image of the product on your site/server.
Example: http://www.site.com/images/product19.jpg Inclusion: Recommended (Mandatory for non-comparison categories, eg. Shoes, Beauty etc.)
The unique product ID used by the manufacturer. This information increases our matching speed significantly and is mandatory for Computing products.
Example: V11H187020 Inclusion: Recommended (Mandatory for computing category)
Only include delivery cost if it’s not based on location. If it can vary for each item based on location then please contact your account manager to explain how it’s calculated.
Example: 10.00 Inclusion: Recommended
Stock availability, please use either “In Stock” or “Out of Stock”.
Example: In stock Inclusion: Recommended
Delivery time from time of order to product arriving with customer.
Example: Delivers in 5-7 days Inclusion: Recommended
A description of the product.
Example: Long sleeve zip-neck sweater. 100% cotton. Inclusion: Recommended
A unique universal product code to identify an individual item and the manufacturer.
Example: 012569732162 or 4975769285394 Inclusion: Recommended
You can place a message next to your logo on your listings.
This is useful for you to match your own products. The PriceRunner product code (PRID) can be found in the URL string e.g. http://www.pricerunner.co.uk/pl/2-1215526/TVs/Panasonic-Viera-TX-P50S10-Compare-Prices has a product code of 1215526. A list of product IDs is available from your account manager.
Example: 1215526 Inclusion: Optional
We’re happy to receive your feed in any text format, most commonly xml, csv or txt files.
No, unfortunately our systems don’t work with any type of plug-ins. We can accept Magento feeds as long as no plug-ins are used and they are in xml format.
Yes, we can accept feeds from any feed management company as long as they are in one of the required formats (xml, csv or txt).
Yes we can, but we do have slightly different mandatory fields to Google and some other partners so you’ll need to make sure they are all included. Please check the above instructions and the Sample Feed for more details. If you’re not able to provide all the mandatory information we can try to scrape your site but this isn’t always technically possible.
It’s up to you to manage the feed you send to us but we recommend starting off with your full product range so we can optimise your account to find the sweet spots. In some instances we may be able to exclude certain categories for you but this will be on a case by case base. If we’re scraping your site to generate the product feed then we’re not able to exclude any products.
This depends on the structure of your website. It should only take two working days to do a test scrape so we can see whether it’s possible and two more working days to get your account live after that.
All the product feeds on our site are uploaded between midnight and 4am each night. We’re only able to upload feed updates once a day as it does impact our site load time, which is why we do it at night. Unlike some comparison sites we use our own database to ensure we have the most accurate data but this does slightly limit our flexibility with the update time as we’re dealing with over 4 million products.
If you have any questions at all please contact your account manager.